Pay-Per-Click
Branding | Search Marketing | Web Design
Unlike SEO, which takes time to build momentum, PPC puts your business in front of the right people the moment your campaign goes live. Whether you’re launching a new product, promoting a seasonal service, or entering a competitive market, PPC gives you instant visibility on search engines and social media platforms. It’s the fastest way to drive targeted traffic, generate leads, and increase conversions. All while keeping full control over your budget and targeting.
Pay-Per-Click AdvertisementsWhy Do You Need PPC?
Pay-Per-Click advertisements allow any business to gain as much visibility as their competitors. No matter how big or small your business may be, PPC gives everyone exposure. If planned accordingly, PPC can be a powerful tool that allows you to scale your business while providing vital keyword insights.
Creating a PPC campaign puts you in an auction battle against other companies bidding on the same keywords. In order to improve your ROI (Return On Investment), you will need to do the following:
Different Platforms For Pay-Per-Click
Google Ads (Search, Display, Video, Shopping)
Google Ads lets you reach customers through Search, Display, Video & Shopping by boosting visibility, clicks, and sales with targeted campaigns.
LinkedIn Ads
LinkedIn Ads are perfect for B2B marketing. You can target by job title, industry, or company size. Reach decision-makers and professionals where they network daily.
Microsoft (Bing) Ads
Microsoft Ads reach a unique audience on Bing, Yahoo, and MSN. With lower competition and cost, they’re a smart way to expand reach and boost ROI alongside Google Ads.
YouTube Ads
YouTube Ads boost visibility with video content before, during, or after videos. Target by interests, keywords, or behavior to engage viewers and drive action.
Meta Ads (Facebook & Instagram)
Meta Ads help you target users by interests, behaviors, and demographics. This is great for brand awareness, leads, and retargeting.
TikTok Ads
TikTok Ads reach a highly engaged, creative audience with short-form video. Great for brand awareness, trends, and driving action with fun, viral content.
A Google Ads Deep Dive
Why Use Search Ad Campaigns
Search Ads appear at the top of search engine results when users actively search for products or services like yours. These ads are powered by keyword targeting, where we select terms your ideal customers are likely to type. The success of these campaigns hinges on using the right match types “Broad”, “Phrase”, and “Exact” to control how closely a search must match your keywords to trigger the ad. This flexibility helps control visibility with relevance, ensuring your budget is spent efficiently.
To improve performance, we also use **ad extensions**, which expand your ads with extra links, call buttons, addresses, and more. These extensions make your listings more compelling and clickable. Since every industry, audience, and goal is different, our search ad strategies are never one-size-fits-all. Instead, we create custom plans built around your brand’s needs, so your ads reach the right people, at the right time, with the right message.
Why Use Display Ad Campaigns
Display Ads are visual banners that appear across millions of websites, apps, and videos within networks like Google Display or Microsoft Audience. Unlike Search Ads, which target users actively looking for something, Display Ads are ideal for building brand awareness and staying top-of-mind. They’re especially effective for reaching users during the research or consideration phase of the buying process and can be targeted by interests, behaviors, demographics, and more.
One powerful strategy within display advertising is **remarketing (or retargeting)** which means showing your ads to people who have already visited your website or interacted with your brand. This keeps your business visible and encourages return visits or conversions. The effectiveness of display ads relies heavily on well-designed creatives. That’s why we follow best practices for visuals, headlines, and calls to action while crafting each campaign to the specific audience and brand. Every business has different goals, and we build custom strategies to make the most of your display ad investment.
Why Use Video Ad (YouTube) Campaigns
Video Ads on platforms like YouTube offer a dynamic way to connect with audiences using sound, visuals, and storytelling. There are several types of video ads to choose from, including **skippable ads** (which users can skip after a few seconds), **non-skippable ads** (which must be watched in full), and **bumper ads** (short, unskippable clips limited to six seconds). Each format serves a different purpose. Whether you’re aiming for reach, engagement, or memorability and the right choice depends on your goals and target audience.
Targeting is a key strength of YouTube advertising. You can reach users based on demographics, interests, search history, video behavior, and more. This ensures your message is seen by the right people at the right time. While every brand requires a unique approach, we guide clients on smart budget allocation and compelling creative strategies that fit within their goals. From campaign setup to performance analysis, we help ensure your video ads are built to perform, not just entertain.
Why Use Shopping Ad Campaigns
Shopping Ads are powerful tools for eCommerce businesses, allowing products to appear directly in Google’s search results with images, prices, and store info. To run Shopping Ads, a Google Merchant Center account must be properly set up and connected to your website, ensuring your product feed syncs accurately. This setup forms the foundation of your campaign’s success, as it controls how your products appear and how often they’re shown to potential buyers.
Feed optimization plays a major role in performance. Key elements like **product titles**, **images**, and **pricing** need to be clear, competitive, and search-friendly to catch the attention of shoppers. We help ensure your feed follows best practices and complies with platform guidelines while aligning with your brand’s unique voice. Since every product catalog is different, our strategies are customized to highlight your best offerings and drive meaningful clicks that convert into sales.
Why Use Local Service Ad Campaigns (LSAs)
Local Service Ads (LSAs) are a specific form of Google advertising designed for service-based businesses like plumbers, electricians, cleaners, and more. Unlike traditional ads, LSAs appear at the very top of Google results with a “Google Guaranteed” badge, helping build trust right away. These ads show when people in your area search for services you offer, and they make it easy for customers to call or message you directly from the listing.
One key difference with LSAs is that they operate on a “pay-per-lead” model rather than “pay-per-click”. This means you’re only charged when someone contacts your business through the ad. To be eligible, businesses must complete a Google verification process, which may include background checks, license verification, and proof of insurance. Since not every business or region has the same requirements, we help guide you through setup and build a custom strategy that fits your local goals and industry standards.
What Are The Essentials To Setting Up A Successful PPC Campaign?
Every successful PPC campaign starts with the essentials. Careful planning and smart research. We use industry-standard tools like Google Keyword Planner and keyword benchmarking tools to find the most effective keywords for your business. From there, we analyze your competitors to uncover gaps and opportunities that can help your ads stand out. A major part of campaign success also depends on writing compelling ad copy that grabs attention, speaks to your audience’s needs, and drives them to take action.
But it doesn’t stop with just the ad. Once someone clicks, the landing page experience is just as critical. We help design high-converting pages that are handcrafted to your goals. Whether it’s capturing leads, generating sales, or booking appointments. We also fine-tune geotargeting, device targeting, and your overall campaign settings to reach the right people at the right time. And of course, we work closely with you to determine a budget and bidding strategy that makes sense for your industry and goals, so every dollar works harder for your business.
PPC Metrics That Matter
Tracking the right metrics is essential for making informed decisions and improving your advertising performance. While every business has different goals, these core PPC metrics provide insight into what’s working, what needs adjustment, and where your budget is best spent. Understanding and optimizing these numbers helps you maximize results while minimizing wasted ad spend.
01. Click-Through Rate (CTR):
Measures how often people click on your ad after seeing it. A high CTR indicates your ad is relevant and engaging.
02. Cost Per Click (CPC):
The average amount you pay for each ad click. Monitoring CPC helps manage budget efficiency and bidding strategies.
03. Quality Score:
Google’s rating of your ad relevance, keywords, and landing page experience. A higher score can lead to lower costs and better ad placements.
04. Conversion Rate:
Shows the percentage of users who completed a desired action (like a purchase or form fill) after clicking your ad. Higher rates mean your ads and landing pages are aligned.
05. Cost Per Acquisition (CPA):
Tells you how much you’re spending to get a lead or customer. Lower CPA means more cost-effective campaigns.
06. Return on Ad Spend (ROAS):
Measures the revenue earned for every dollar spent on ads. This helps determine your overall profitability and campaign success.
Let’s Work Together!
Pay-per-click (PPC) advertising is a powerful tool. But it’s only one piece of the marketing puzzle. A successful campaign depends on much more than just paid ads. To truly convert clicks into customers, a company needs a great website that functions smoothly across all devices. Exceptional UI/UX design ensures that visitors stay engaged and navigate effortlessly toward taking action. Beyond the website, a consistent and active social media presence helps build trust and maintain visibility. And underpinning it all is a strong brand reputation because even the best ads can’t outperform a company that doesn’t deliver. PPC may drive traffic, but it’s your digital foundation that turns that traffic into results.
Branding
UI/UX Design
Web Development
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Pay-Per-Click Frequently Asked Questions
What is difference between SEO and PPC?
The main difference between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) is how traffic is earned. SEO focuses on improving your website’s content, structure, and authority to rank organically in search results over time. It’s a long-term strategy that builds trust and visibility without paying for each click. PPC, on the other hand, allows you to pay for immediate visibility by placing ads at the top of search results. You’re charged each time someone clicks on your ad. Both strategies are valuable. SEO builds lasting presence, while PPC delivers quick, targeted results. Used together, they create a powerful digital marketing mix.
Is pay-per-click advertisement worth it ?
Pay-per-click (PPC) advertising is worth it because it delivers immediate, measurable results and allows you to reach your ideal audience at the exact moment they’re searching for your products or services. With full control over your budget, targeting, and ad creative, PPC gives you the flexibility to test, learn, and optimize in real-time. Whether you’re a local business looking for leads or an eCommerce brand aiming for sales, new company, or already an established company, PPC offers a fast and effective way to drive traffic, generate conversions, and grow your business with a clear return on investment.
Should I start with Google Ads or Google Local Ads?
Whether you should start with Google Ads or Google Local Service Ads (LSAs) depends on your business type and goals. If you’re a service-based business that operates within a local area like a plumber, electrician, or home cleaner, Google Local Ads are a great starting point because they show up at the very top of search results and only charge you per lead, not per click. On the other hand, if your business offers products, online services, or you want broader targeting options, Google Ads provides more flexibility with keyword targeting, display networks, and campaign types. Many successful strategies combine both, and we can help you decide the best place to start based on your industry, budget, and growth goals.
How expensive is PPC?
PPC almost completely dependent on your budget. At minimum, most campaigns will run for about $1500-$10,000 or more per month. The reason being is that there is no limit on how much you can spend.
PPC is a never ending battle to be at the top of the search results for the lowest cost. You are able to set your campaigns to run at specific times throughout the day giving you more control over your ROI. This means that if your business has a tendency for increased sales on specific days, you can your PPC campaigns to only run during those times. This will maximize the full size of your budget.
Can I reduce my cost per click for PPC?
PPC allows businesses to get to the top of Google Search pages making it easier to be found. However, if your business already has an established reputation for that keyword, Google has no reason to charge you more than someone else who doesn’t have that reputation.
Having said that, improving your website overall is the best way to lower your cost per click and improve all of your campaigns.
