Pay-Per-Click
Branding | Search Marketing | Web Design
PPC AdvertisementsWhy Do You Need PPC?
Pay-Per-Click advertisements allow any business to gain as much visibility as their competitors. No matter how big or small your business may be, PPC gives everyone exposure. If planned accordingly, PPC can be a powerful tool that allows you to scale your business while providing vital keyword insights.
Creating a PPC campaign puts you in an auction battle against other companies bidding on the same keywords. In order to improve your ROI (Return On Investment), you will need to do the following:
Google Ads
Google Ads is probably the most popular PPC platform available. It is easy to begin and very powerful. The insights available can be applied throughout your business.
Google Local Ads
Separate from Google Ads, Google Local Ads focuses on businesses with services or local products. Google is making it clear it intends to separate Local vs Nationwide searches.
Social Media Ads
Social Media is another piece of the marketing puzzle. Although advertisements primarily focus on keywords, social media requires content creation to be successful.
Other Search Engines
Google is the most popular search engine. However, they are not the only option available. Focusing on other search engines such as Bing or Yahoo can improve ROI with little effort.
How To Get Started
How To Start A PPC Campaign
Google Ads has made it so that anyone can begin bidding for keywords within minutes of creating an account. To create a successful campaign, it will be highly beneficial to analyze the current market in your industry.
To better assist you, we recommend speaking with our team to get a better idea of your market. Requesting A Quote is free of charge and you will be given an audit of your current website and what you need to be successful. PPC campaigns rely on a number of factors that range from keyword bidding, page authority, market size, original content, reputation, and more.
Pay-Per-Click Frequently Asked Questions
How expensive is PPC?
PPC almost completely dependent on your budget. At minimum, most campaigns will run for about $1500-$10,000 or more per month. The reason being is that there is no limit on how much you can spend.
PPC is a never ending battle to be at the top of the search results for the lowest cost. You are able to set your campaigns to run at specific times throughout the day giving you more control over your ROI. This means that if your business has a tendency for increased sales on specific days, you can your PPC campaigns to only run during those times. This will maximize the full size of your budget.
Can I reduce my cost per click for PPC?
PPC allows businesses to get to the top of Google Search pages making it easier to be found. However, if your business already has an established reputation for that keyword, Google has no reason to charge you more than someone else who doesn’t have that reputation.
Having said that, improving your website overall is the best way to lower your cost per click and improve all of your campaigns.