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Brand Guidelines

Branding | Search Marketing | Web Design

 

How to Use Branding Guidelines

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Colors

Branding Guidelines help define your company's signature colors. These colors will introduce the mood for your business.

Colors

Coloring your website or other media assets can help your users emphasize what you consider important for your users.

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Trademark

Creating a guideline for your brand can also help set you apart from other businesses.

Trademark

The set of rules you set for your brand to follow can help by outlining what makes your business unique.

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Consistency

To create an online presence, we want more users being able to recognize your brand anywhere on the online space.

Consistency

By consistently keeping similar names, colors, and fonts the same, your brand will be more reputable over the years.

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Reputation

The goal is to establish a trusting reputation. With consistency and time, your users will grow to trust your brand.

Reputation

Users trust companies that have been around for long periods of time. They may not convert today but with time they can.

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The BenefitsThe Importance of Creating Branding Guidelines

A business evolves over time as well as the employees that work under it. With many brilliant minds working under your company, it can be easy for a company to shift it’s principles and make necessary changes. But too many changes can also appear strange to your customers. That’s why it’s important for a company to set it’s guidelines at the beginning. 

As time moves on, customers become familiar with the layout of your website, the size of your fonts, and the appearance of your logo. Creating a change that’s too drastic may reset the trust for your company. 

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